Skills Workshop: Science Communication on Social Media

Online Skills Workshop: Science Communication on Social Media

• 05.12.2025 (09:00-12:30)
• 12.12.2025 (09:00-12:30)

Description:

Science communication has gained recognition among researchers, higher education institutions, as well as funding organizations, especially due to societal challenges such as the COVID pandemic and climate change. This workshop provides an introduction to how early career researchers can use social media to present themselves to the public and effectively reach a variety of audiences. Every medium and every target group has certain requirements for the design of communication, and the better we take these into account, the better we can get our messages across.

The seminar supports you with the following contents, among others:

• Which role do I want to play in my online presence?
• Communicating concise, intelligible, and purposefully
• Social media platforms and their peculiarities

In this workshop we will look at the basics and tricks for successful online communication. Use the opportunity and implement what you have learned during the first workshop day in your own social media post. We will provide personalized feedback and tips on workshop day 2

Trainer:

Hildrun Walter is a research associate for science communication at the University of Graz. With her educational background in biology (PhD in 2016), she started to work at the Center for Society, Science and Communication in 2018. Her main research interests lie in the evaluation of strategies and formats in science communication and in interest development. During her lectures and workshops, she reflects on the role of science communication in society and aims to support participants in sharpening their own communication strategies.

Michael Kirchmeyr has been managing different science communication social media channels of the University of Graz for nearly four years. With his background in biochemistry and physics, combined with a passion for media design and science communication, he has gained extensive hands-on experience in the practical aspects of science communication on social media. In this workshop, he will gladly share his insights and "how-to's" to help participants enhance their own communication strategies.

Register here: Skills Workshop: Science Communication on Social Media